Magicians at work
Written by Florie Lyn Masarate
Looking at graphic designs, you may begin wondering how each is extremely different from another. You would not see deigns that look same. There are also similarities, maybe in colors and in concepts, but that is where it ends. If you have works that needed to be done, you would consider having more than one graphic designer to do it. This way, you are assuring yourself of an original piece of work. If it is any consolation, there are a number of combination, design and color techniques that graphic designers can use to produce quality design clients are looking for. No two designs are same, can be quite similar but certainly not same. Ever wonder how these graphic designers come up with their ideas? Or better yet, are they willing to share process of their work to people? By giving people ideas on how they go about their designs, peoples’ questions and wonderings would definitely be solved. For some who believes that these designers border from a magician to a superhuman, they would be devastated to know that designers are just as human as all of them are. That graphic designs are works created by people having more imagination than most people have. And that modern tools and equipments are now available for everything people can think of doing. Graphic designers should take into consideration that designs would not be possible if it weren’t for people who have thought of it and wanted it done. These are clients asking for their services. It would not at all be asking too much for these same clients to be included in process of graphic designs making. Giving them an idea is not exactly sharing trade or personal secrets. Just enough to make them better understand that graphic designs do not just appear out of thin air. And that ones who make them are not wizards. Experts, but not magicians.
| | Colors as visual communicatorsWritten by Florie Lyn Masarate
People love stories. This must have originated from time when getting tucked up in bed means a story afterwards. Fairy tales are colorful stories with colorful endings. Then came those fiction books with twists and turns and sometimes not so colorful endings. People early on are thought to see experience and feel colors not just in its visual state but colors that come from words. Words can be made colorful. If we put it into another prospective, visual and colors can also tell stories, like words.Visual and colors are put early on in coloring books to make kids understand things in most simple way. By arranging chronologically, a story can be created, depending on understanding of one reading colors. This is also true in prints and designs. People tend to get tired of reading long and flowery words that only end up meaning same things. Some can be so predictable that after reading first paragraph, ending can be told. Others may get too jumbled up in words that it will took awhile understanding, if patience does not run out first. Using visuals, stories become more compelling because people can produce their own story, go into different directions with just colors. What makes them able to do this are absence of words that sometimes spoon-fed them into what they are supposed to be reading. The story is laid out in front of them. All they had to do is read. Imagination need not be used. This is in contrast to colors that story tell. Expounding imagination is just one of things these visuals can do. With just drawings, a story can enfold before reader’s eyes. It is like creating your own story with no limitations as to when to change and stop.
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